The Evolution of SEO in 2018
SEO is one of the industries with the fastest evolution from one year to another. You need to stay on top of the news and to be prepared to implement new developments as soon as they become public. The biggest challenge of most SEO and marketing professionals is to find actionable tips to help them reach their goals. Here are a few resources from SEO Belfast to take a closer look at, if you want to improve the online visibility of your websites in 2018.
Although reputable SEO experts avoid revealing their best tricks, oftentimes they offer their followers useful advice and actionable tips. You should subscribe to their news feeds or to bookmark their blogs in your browser, in order to stay up to date with their latest blog posts. Aaron Wall’s SEO Book and Rand Fishkin’s Moz are only two examples of SEO and digital marketing blogs to follow in 2018.
Discussion forums and Facebook groups on SEO and marketing topics can be great sources of tips for you to implement in your strategies for 2018. If you aren’t already a member of these communities, you should join them as soon as possible, and try to contribute to the general conversation by putting your knowledge and experience in the service of less experienced members.
Last but not least, you should always conduct your own test projects, in order to assess the effectiveness of various activities and techniques on the evolution of your positions in the SERPs. Link building is still going to be huge in 2018, but you’ll need to be smart and creative when acquiring inbound links to your web properties. On page optimization will also matter. As mobile devices have become so widespread, it comes without saying that all your websites should be responsive and mobile-optimized. This is going to be more important in 2018 than ever before.