Sometimes the term “web development” can scare business owners as they can be unfamiliar with the process, and so they are unfamiliar with potential costs. Typically, things that we don’t know very much about, but that we do know cost money can be scary subjects that many will choose to avoid.
Here we’re going to provide a few tips as to how you can make your customer facing web development process more transparent. Then once your potential customers can see that costs will be relatively fixed, and will not be open-ended they can explore the process with a little more confidence.
It is quite likely that your customer will not know how to make his design brief clear, and so it is in everyone’s interests for you to create a template/ questionnaire that collects all the information that you will need in one document. This is designed to reduce going back and forward to the customer many times, and should really shorten the design timespan.
Tip #2 – Clear Communication
If there is one thing that design companies could do better to win more business, it is in talking to their potential customers. We know that talking to customers can be time-consuming and sometimes confusing but it really is a necessary evil.
See next week’s article about how mobile optimisation plays into web development for 2018 – Guide to SEO Marketing in 2018 – Mobile Optimisation & Digital Media